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Joe Langford & Deana McDonagh
Focus Groups [PDF ebook]
Supporting Effective Product Development

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Copertina de Joe Langford & Deana McDonagh: Focus Groups (PDF)

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for

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Limba Engleză ● Format PDF ● Pagini 240 ● ISBN 9781134505654 ● Editura CRC Press ● Publicat 2002 ● Descărcabil 3 ori ● Valută EUR ● ID 7166322 ● Protecție împotriva copiilor Adobe DRM

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