This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of ‚free will‘ have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O’Shaughnessy adopt a moderating perspective, rev
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Sprache Englisch ● Format EPUB ● Seiten 160 ● ISBN 9781135978266 ● Verlag Taylor and Francis ● Erscheinungsjahr 2007 ● herunterladbar 6 mal ● Währung EUR ● ID 2646603 ● Kopierschutz Adobe DRM
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