John O’Shaughnessy & Nicholas O’Shaughnessy 
Undermining of Beliefs in the Autonomy and Rationality of Consumers [EPUB ebook] 

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This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of ‘free will’ have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O’Shaughnessy adopt a moderating perspective, rev

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Language English ● Format EPUB ● Pages 160 ● ISBN 9781135978266 ● Publisher Taylor and Francis ● Published 2007 ● Downloadable 6 times ● Currency EUR ● ID 2646603 ● Copy protection Adobe DRM
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