John O’Shaughnessy & Nicholas O’Shaughnessy 
Undermining of Beliefs in the Autonomy and Rationality of Consumers [EPUB ebook] 

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This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of ‘free will’ have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O’Shaughnessy adopt a moderating perspective, rev

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Língua Inglês ● Formato EPUB ● Páginas 160 ● ISBN 9781135978266 ● Editora Taylor and Francis ● Publicado 2007 ● Carregável 6 vezes ● Moeda EUR ● ID 2646603 ● Proteção contra cópia Adobe DRM
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