Jorg Tropp 
Markenmanagement [PDF ebook] 
Der Brand Management Navigator – Markenfuhrung im Kommunikationszeitalter

From the Hoopoe to the Black-Headed Bunting, Greece is home to a wide range of avifauna, thanks to the richly varied habitats it has to offer. Pocket-sized and portable, this compact guide provid …

India Migration Report 2020 examines how migration surveys operate to collect, analyse and bring to life socio-economic issues in social science research. With a focus on the strategies and the imp …

Indonesia’s criminal law system faces major challenges. Despite the country’s transition to democracy, both the Criminal Code and the Criminal Procedure Code are badly out of date, the former only su …

First published Open Access under a Creative Commons license as What is Inclusive Research?, this title is now also available as part of the Bloomsbury Research Methods series. This book …

The book contains a selection of papers on business clusters in its multiple perspectives. It has evolved from the research symposium organized by the The Society for Global Business and Economic Dev …

This accessible textbook is for those without a mathematical background (just some notions of basic algebra are sufficient) and provides a comprehensive introduction to all topics covered in introduc …

This book, first published in 1987, examines the defence forces of Western Europe and assesses Europe’s capacity to defend itself as the 1980s saw the Cold War balance of power shift towards the Sovi …

Sustainability is a pressing concern for people and governments around the world, but it is also an essentially contested concept that requires an understanding of the stakes, trade-offs, and complex …

How people associate and engage in politics in the 21st century is notably different from similar behaviors in the 20th century. Ryan Salzman examines the political potential of placemaking, an incre …