Jorg Tropp 
Markenmanagement [PDF ebook] 
Der Brand Management Navigator – Markenfuhrung im Kommunikationszeitalter

The high growth performance of the Indian economy since the launch of economic reforms in the early 1990s has been much lauded. But how much of this growth has made its way to the poor? In a radical …

The Second Edition of this bestseller brings together basic plant pathology methods published in diverse and often abstract publications. The Second Edition is updated and expanded with numerous new …

This bestselling DIY handbook now features new and expanded projects, enabling ordinary folks to construct 16 awesome ballistic devices in their garage or basement workshops using inexpensive househo …

Outskirts of Empire: Studies in British Power Projection investigates the substructure of Britain’s interests in the Near East and beyond during the nineteenth and twentieth centuries. Essays address …

Satellite Technology, Second Edition is a complete update of this popular handbook exploring the world of communication satellites. It will help broadcast professionals and students fully understand …

RSPB Spotlight: Ladybirds is packed with eye-catching, informative colour photos, and features succinct, detailed text written by a knowledgeable naturalist. Brightly coloured and pleasingly pattered …

A fully revised and updated second edition of the only comprehensive guide to the mammals of South-east Asia. From large mammals such as the elephant, bears, big cats, dolphins and whales to monkeys …

Hugh Dalton was a British Labour Party economist and politician, who served as Chancellor of the Exchequer from 1945 to 1947 under Clement Atlee. After surviving the First World War, he was drawn in …

This book is unique in applying a consumption approach to the study of ethnicity and nationalism, thereby challenging the usual ”top down” approach to nation-formation. Contributors from a variety …