Jorg Tropp 
Markenmanagement [PDF ebook] 
Der Brand Management Navigator – Markenfuhrung im Kommunikationszeitalter

Selected as an Outstanding Academic Title by Choice Magazine in 2014! In Change Leadership for Developing Countries, Franca Ovadje offers readers a comprehensive and integrative model for the desig …

Debates around the ‘sport for development and peace’ (SDP) movement have entered a new phase, moving on from simple questions surrounding the utility of sport as a tool of international development. …

The highly praised Western, The Good, the Bad, and the Ugly, has been used in many game-theory courses over the years and has also found its way into leading journals of this field. Using the rich ma …

From the Hoopoe to the Black-Headed Bunting, Greece is home to a wide range of avifauna, thanks to the richly varied habitats it has to offer. Pocket-sized and portable, this compact guide provid …

As the fourth largest military spender in the world, India has a huge defence economy supported by a budget amounting to nearly $67 billion in 2020–21. This book examines how well India’s defence eco …

India Migration Report 2020 examines how migration surveys operate to collect, analyse and bring to life socio-economic issues in social science research. With a focus on the strategies and the imp …

The desire to steal the intellectual property (IP) of others, be they creative individuals or company teams working in patent pools to create new innovations, remains the same. Political methods have …

This book examines the multifaceted nature of conflict and the importance of the socio-economic and political contexts of conflict and violence and shows how to support ongoing initiatives and progra …

This book is a pneumatological reflection on the use and abuse of the Spirit in light of the abuse of religion within South African Pentecostalism. Both emerging and well-established scholars of Sout …