Jorg Tropp 
Markenmanagement [PDF ebook] 
Der Brand Management Navigator – Markenfuhrung im Kommunikationszeitalter

China has experienced the world”s fastest economic growth for over a decade. It is likely that within a generation, China will have the world”s largest economy. Yet, at the moment when China looks …

The EU has been the region of the world where the most climate policies have been implemented, and where practical policy experimentation in the field of the environment and climate change has been t …

Communicative visuals, including written text, have a diverse range of forms and purposes. In this volume, the authors show that it is possible to both describe and explain the major properties of di …

Fast urbanizing countries like China have experienced rapid – albeit geographically uneven – local and regional economic growth during the past few decades. Notwithstanding this development pattern, …

International trade continues to expand robustly in East Asia and elsewhere, but global trade negotiations have collapsed and globalization is widely criticized. In this book, the participants of the …

Includes a comprehensive analysis of different countries in the region Contributors include experts from the region and Europe The Asian economic crisis and its aftermath is a huge area of study, so …

Virtually every major media, information and telecommunications enterprise in the world is significantly tied to China. This volume provides the most expert, up-to-date and multidisciplinary analyses …

A new and challenging entry into the debates between feminism and postmodernism, Contemporary Feminist Utopianism challenges some basic preconceptions about the role of political theory today. Sargis …

Customary Law in the Modern World is the study of a coherent and well-established legal system, which is now operating in the context of a modern nation-state and therefore poised between remaining r …

The 1990-1991 crisis in the Middle East and the disturbances that followed, threw the deep-seated divisions within the Iraqi population into focus. This book examines the complexities of the internal …