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Manfred Bruhn
Marketing [PDF ebook]
Grundlagen fur Studium und Praxis

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Cover von Manfred Bruhn: Marketing (PDF)

Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 13. Auflage wurden alle Kapitel aktualisiert.

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Sprache Deutsch ● Format PDF ● ISBN 9783658098032 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2016 ● herunterladbar 3 mal ● Währung EUR ● ID 6384526 ● Kopierschutz Adobe DRM

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