Catalog > Social Sciences > Economy > Manfred Bruhn: Marketing (PDF)

Manfred Bruhn
Marketing [PDF ebook]
Grundlagen fur Studium und Praxis

Support

Cover of Manfred Bruhn: Marketing (PDF)

Dieses Lehrbuch vermittelt die gesamten Grundlagen des Marketing und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der 13. Auflage wurden alle Kapitel aktualisiert.

€24.37

Buy this ebook and get 1 more FREE!

Language German ● Format PDF ● ISBN 9783658098032 ● Publisher Springer Fachmedien Wiesbaden ● Published 2016 ● Downloadable 3 times ● Currency EUR ● ID 6384526 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

258,303 Ebooks in this category

Cover of Steven Fawkes: Outsourcing Energy Management

Steven Fawkes: Outsourcing Energy Management

This book describes energy management outsourcing as a way of addressing the current energy challenges facing all organizations, namely high and volatile energy prices, the need to mitigate climate c …

Cover of Steven Swientozielskyj: Business Partnering

Steven Swientozielskyj: Business Partnering

A Business Partner is a professional who supports and advises strategic and operational decision-making through insights that drive better business performance. Often as a result of external changes, …

Cover of Michael Cavanagh: Second Order Project Management

Michael Cavanagh: Second Order Project Management

If you do what you”ve always done, you”ll get what you”ve always got, and if it”s not good enough, you need to do something else. As project complexity increases, so too does the need to do new t …

Cover of Shigeo Shingo: The Sayings of Shigeo Shingo

Shigeo Shingo: The Sayings of Shigeo Shingo

Here is a great introduction to the remarkable mind of Shigeo Shingo, indisputably one of the great forces in manufacturing. In this soft cover book, Dr. Shingo describes his approach to manufacturin …

Cover of Jane Riddiford: Learning to Lead Together

Jane Riddiford: Learning to Lead Together

Never before has there been such strong recognition of the importance of community-based green spaces to local communities and urban redevelopment. This book is an autoethnographic account of the cha …

Cover of Lee Waller: Sense of Belonging at Work

Lee Waller: Sense of Belonging at Work

A sense of not belonging, that we are not accepted or valued at work can be enormously detrimental to our psychological well-being and sense of self, and can impact engagement, motivation and perform …

Cover of Brian Hocking & Steven McGuire: Trade Politics

Brian Hocking & Steven McGuire: Trade Politics

Trade has always been an intensely political activity. Its conduct determines the well-being of entire national communities, and expansion of trade since the Second World War has been one of the majo …

Cover of Dan White: Smart Branding Book

Dan White: Smart Branding Book

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern bus …

Cover of Robert Mighall: Only Connect

Robert Mighall: Only Connect

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the …

Cover of Michael Stanford: Leadership Transition

Michael Stanford: Leadership Transition

Organizations are becoming more fluid and chaotic than ever before. Many leaders face deeply destabilizing experiences at a younger age than in the past. Popular writing on leadership transitions ass …