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Nigel Linacre
Advertising for Account Holders (RLE Marketing) [EPUB ebook]

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Cover von Nigel Linacre: Advertising for Account Holders (RLE Marketing) (ePUB)

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

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Sprache Englisch ● Format EPUB ● Seiten 198 ● ISBN 9781317661719 ● Verlag Taylor and Francis ● Erscheinungsjahr 2014 ● herunterladbar 3 mal ● Währung EUR ● ID 3377658 ● Kopierschutz Adobe DRM

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Nigel Linacre UK) Linacre Nigel (Extraordinary Leadership Ltd

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