Ebook > Ciências sociais > Economia > Nigel Linacre: Advertising for Account Holders (RLE Marketing) (ePUB)

Nigel Linacre
Advertising for Account Holders (RLE Marketing) [EPUB ebook]

Apoio

Capa do Nigel Linacre: Advertising for Account Holders (RLE Marketing) (ePUB)

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

€38.51

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Inglês ● Formato EPUB ● Páginas 198 ● ISBN 9781317661719 ● Editora Taylor and Francis ● Publicado 2014 ● Carregável 3 vezes ● Moeda EUR ● ID 3377658 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Nigel Linacre UK) Linacre Nigel (Extraordinary Leadership Ltd

253.158 Ebooks nesta categoria

Capa do Sarah Turnbull: Absolute Essentials of Advertising

Sarah Turnbull: Absolute Essentials of Advertising

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teachi …

Adam (Adam Ritchie Brand Direction, USA.) Ritchie: Invention in PR

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention …

Capa do P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Capa do James P. Kornberg: The Workplace Walk-Through

James P. Kornberg: The Workplace Walk-Through

The Workplace Walk-Through is the first volume in a series dedicated to providing physicians with more advanced tools for performing not only the routine tasks involved in occupational medicine, but …

Capa do Lech Gasiorkiewicz & Jan Monkiewicz: Innovation in Financial Services

Lech Gasiorkiewicz & Jan Monkiewicz: Innovation in Financial Services

This book delves into the many innovative changes that the financial industry has undergone in recent years. The authors investigate these developments in a holistic manner and from a wide range of p …

Capa do Madan L Verma: Biotechnological Approaches in Food Adulterants

Madan L Verma: Biotechnological Approaches in Food Adulterants

The book highlights the biotechnological advancement in the area of food adulterants and outlines the current state of art technologies in the detection of food adulterants using omics and nanobiotec …

Capa do Nadine Escoffier & Renata Kaminska: Management in the Age of Digital Business Complexity

Nadine Escoffier & Renata Kaminska: Management in the Age of Digital Business Complexity

Management in the Age of Digital Business Complexity focuses on how the digital age is changing management and vastly speeding up complexity dynamics. The recent coevolution of technologies has dra …

Capa do Geetika Jain & Justin Paul: Circular Economy and Re-Commerce in the Fashion Industry

Geetika Jain & Justin Paul: Circular Economy and Re-Commerce in the Fashion Industry

The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry s sphere of influence in its interconnected global and local …

Capa do Stephen K. Hall: Chemical Exposure and Toxic Responses

Stephen K. Hall: Chemical Exposure and Toxic Responses

Providing material for practitioners and students alike, Chemical Exposure and Toxic Responses is a clear and straightforward presentation of industrial toxicology. Exposure to toxic chemicals is of …

Capa do Alan Watkins: Step Change

Alan Watkins: Step Change

No one likes change. Too often it’s viewed as something that must be endured; something to ‘get through’ as fast as possible so that everything can ‘return to normal”. We need to change our view of …

Próxima página >>>