The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
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语言 英语 ● 格式 EPUB ● 网页 198 ● ISBN 9781317661719 ● 出版者 Taylor and Francis ● 发布时间 2014 ● 下载 3 时 ● 货币 EUR ● ID 3377658 ● 复制保护 Adobe DRM
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