The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
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Język Angielski ● Format EPUB ● Strony 198 ● ISBN 9781317661719 ● Wydawca Taylor and Francis ● Opublikowany 2014 ● Do pobrania 3 czasy ● Waluta EUR ● ID 3377658 ● Ochrona przed kopiowaniem Adobe DRM
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