Paul W. Farris & Michael J. Moore 
Profit Impact of Marketing Strategy Project [PDF ebook] 
Retrospect and Prospects

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are m …

Federal regulations have required thousands of underground storage tanks (USTs) to be dug up and removed or replaced. The contamination of soil and ground water from leaking USTs has become widesprea …

The rediscovery of the potential of artificial intelligence (AI) to improve healthcare delivery and patient outcomes has led to an increasing application of AI techniques such as deep learning, compu …

Computer systems based on the notion of the computer as assistant have recently become the focus of intense interest. The expanding role of the computer in everyday life and the growing number of unt …

With advancing technologies like distributed ledgers, smart contracts, and digital payment platforms, financial services must be innovative in order to remain relevant in the modern era. The adoption …

Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives, t …

Communities are rightly concerned about the indiscriminate use of natural resources, environmental pollution, poverty, health, and education, among other social problems. Extractive and industrial co …

In this groundbreaking book, leading executive coach Rene Carayol shares the magic and simplicity of the SPIKE (Strength, Positively, Identified, Kick, Start, Excellence) philosophy. In the world of …

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certifi …