Paul W. Farris & Michael J. Moore 
Profit Impact of Marketing Strategy Project [PDF ebook] 
Retrospect and Prospects

Over the last decade, there has been an increasing amount of research on knowledge-intensive business services (KIBS) and innovation. This book brings together current thinking on this subject from g …

The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each co …

Maintaining bridges in good condition has extended service life and proven to be more cost effective than allowing degradation to advance, necessitating costlier bridge rehabilitation or replacement …

In business, driving value is a key strategy and typically starts at the top of an organization. In today’s digital age, driving software value is also an important, and often overlooked, key strateg …

This classic study of German creditbanks was first published in 1930 and even now deserves its place as a fundamental text on banking in Germany. It is a valuable comparative study of one important t …

If you’re involved in designing or delivering interpersonal skills training you will know that there are two perennial problems. The first is finding material that matches your objectives. The second …

The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA and …

Antitrust and competition law is a fast moving area of law and the subject of extensive academic research. The aim of this volume is to select articles as tools for understanding how antitrust and co …

Project Leadership, the classic, best-selling textbook originally by Wendy Briner, Michael Geddes and Colin Hastings, anticipated so many of the changes in approaches to project management that are n …

The world of work is rapidly changing. What then do 21st century workplaces look like, and what factors are supporting these workplace changes? Globalisation, financial and labour market deregulation …