Paul W. Farris & Michael J. Moore 
Profit Impact of Marketing Strategy Project [PDF ebook] 
Retrospect and Prospects

It is important for anybody involved in sport and physical recreation to be aware of the legal context in which their activity takes place, to develop an understanding of their legal responsibilities …

This book deals with the increasingly complex issues of eco-innovation. Eco-innovation is becoming a conceptual reference point for many regional and international public policies and management stra …

Statistics for Business explains the fundamentals of statistical analysis in a lucid, pragmatic way. A thorough knowledge of statistics is essential for decision making in all corners of business and …

Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between servic …

Jean-Paul Fitoussi needs no introduction as one of the world”s foremost Macroeconomists of his generation. This celebration of his work includes contributions from Nobel Prize – winning economists R …

This impressive new collection couldn”t come at a better time. With global warming now becoming physically noticeable and the Kyoto treaty stalling in its efforts to get the developed world on board …

Neo-Industrial Organising explores an emerging area of importance in management and organisation studies, namely the trend towards a projectization of the economy as a whole and the inter- and intra- …

Employing a multidisciplinary approach, the chapters cover all aspects of current entrepreneurship theory in multinational, economics, organizational sociology, marketing and finance. Other issues di …

The author provides a treatment of world economic geography as a whole. He sets out the historical context of the modern world along with the principal philosophies that have shaped our study of it, …

Thought-provoking and clearly explained, the new edition provides students of international economics and international business with a rigorous explanation of global economic theory and policy, both …