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Reinhold Decker & Frank Kroll
Marketing [PDF ebook]
Eine entscheidungsorientierte Einfuhrung

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Cover von Reinhold Decker & Frank Kroll: Marketing (PDF)

Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverständnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen treffen zu können. Das Lehrbuch richtet sich in erster Linie an Studierende im Grund- oder Bachelor-Studium, die Lehrveranstaltungen zum Thema Marketing besuchen.

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Sprache Deutsch ● Format PDF ● ISBN 9783540874560 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2016 ● herunterladbar 3 mal ● Währung EUR ● ID 6320745 ● Kopierschutz Adobe DRM

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