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Reinhold Decker & Frank Kroll
Marketing [PDF ebook]
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Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverständnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen treffen zu können. Das Lehrbuch richtet sich in erster Linie an Studierende im Grund- oder Bachelor-Studium, die Lehrveranstaltungen zum Thema Marketing besuchen.

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Bahasa Jerman ● Format PDF ● ISBN 9783540874560 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2016 ● Muat turun 3 kali ● Mata wang EUR ● ID 6320745 ● Salin perlindungan Adobe DRM

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Reinhold Decker Frank Kroll Martin Meiner Ralf Wagner

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