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Reinhold Decker & Frank Kroll
Marketing [PDF ebook]
Eine entscheidungsorientierte Einfuhrung

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Bìa của Reinhold Decker & Frank Kroll: Marketing (PDF)

Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverständnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen treffen zu können. Das Lehrbuch richtet sich in erster Linie an Studierende im Grund- oder Bachelor-Studium, die Lehrveranstaltungen zum Thema Marketing besuchen.

€28.24

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Ngôn ngữ tiếng Đức ● định dạng PDF ● ISBN 9783540874560 ● Nhà xuất bản Springer Berlin Heidelberg ● Được phát hành 2016 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6320745 ● Sao chép bảo vệ Adobe DRM

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Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Reinhold Decker Frank Kroll Martin Meiner Ralf Wagner

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