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Stephen Brown & Darach Turley
Consumer Research [EPUB ebook]
Postcards From the Edge

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Cover von Stephen Brown & Darach Turley: Consumer Research (ePUB)

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

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Sprache Englisch ● Format EPUB ● Seiten 428 ● ISBN 9781134690022 ● Herausgeber Stephen Brown & Darach Turley ● Verlag Taylor and Francis ● Erscheinungsjahr 2005 ● herunterladbar 3 mal ● Währung EUR ● ID 4156434 ● Kopierschutz Adobe DRM

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