Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
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Język Angielski ● Format EPUB ● Strony 428 ● ISBN 9781134690022 ● Redaktor Stephen Brown & Darach Turley ● Wydawca Taylor and Francis ● Opublikowany 2005 ● Do pobrania 3 czasy ● Waluta EUR ● ID 4156434 ● Ochrona przed kopiowaniem Adobe DRM
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