Ebook > Sciences sociales > Economie > Stephen Brown & Darach Turley: Consumer Research (ePUB)

Stephen Brown & Darach Turley
Consumer Research [EPUB ebook]
Postcards From the Edge

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Couverture du Stephen Brown & Darach Turley: Consumer Research (ePUB)

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

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Langue Anglais ● Format EPUB ● Pages 428 ● ISBN 9781134690022 ● Éditeur Stephen Brown & Darach Turley ● Maison d’édition Taylor and Francis ● Publié 2005 ● Téléchargeable 3 fois ● Devise EUR ● ID 4156434 ● Protection contre la copie Adobe DRM

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