Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
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Bahasa Inggeris ● Format EPUB ● Halaman-halaman 428 ● ISBN 9781134690022 ● Penyunting Stephen Brown & Darach Turley ● Penerbit Taylor and Francis ● Diterbitkan 2005 ● Muat turun 3 kali ● Mata wang EUR ● ID 4156434 ● Salin perlindungan Adobe DRM
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