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Bettina Fromm & Eva Baumann 
Gesundheitskommunikation und Medien [PDF ebook] 
Ein Lehrbuch

Soporte
Portada de Bettina Fromm & Eva Baumann: Gesundheitskommunikation und Medien (PDF)

Medien beeinflussen sowohl den individuellen als auch den politischen, wirtschaftlichen und sozialen Umgang mit Gesundheit und Krankheit. Dieser Band dient der Systematisierung des Forschungsfeldes medialer Gesundheitskommunikation. Neben der Definition und Diskussion von Grundbegriffen werden Darstellungsformen und Nutzung gesundheitsbezogener Medieninhalte beschrieben und Ansätze der Medienwirkungsforschung mit Modellen zur Erklärung individuellen Gesundheitsverhaltens verknüpft. Den Abschluss bilden Strategien der Gesundheitsförderung.

€25.99
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Sobre el autor

Dr. Bettina Fromm ist geschäftsführende Direktorin des Zentrums für Medien- und Gesundheitskommunikation e. V. in Köln. Dr. Eva Baumann ist als Kommunikationswissenschaftlerin tätig und berät Unternehmen und Einrichtungen aus dem Gesundheitsbereich. Dr. Claudia Lampert ist wissenschaftliche Mitarbeiterin am Hans-Bredow-Institut für Medienforschung in Hamburg und dort u. a. für den Bereich Medien und Gesundheitskommunikation zuständig.
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Idioma Alemán ● Formato PDF ● Páginas 188 ● ISBN 9783170268340 ● Tamaño de archivo 3.2 MB ● Editorial Kohlhammer ● Ciudad Stuttgart ● País DE ● Publicado 2010 ● Edición 1 ● Descargable 24 meses ● Divisa EUR ● ID 3630468 ● Protección de copia DRM social

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