Електронна книга > Духовная наука > Психология > Bettina Fromm & Eva Baumann: Gesundheitskommunikation und Medien (PDF)

Bettina Fromm & Eva Baumann
Gesundheitskommunikation und Medien [PDF ebook]
Ein Lehrbuch

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Обложка Bettina Fromm & Eva Baumann: Gesundheitskommunikation und Medien (PDF)

Medien beeinflussen sowohl den individuellen als auch den politischen, wirtschaftlichen und sozialen Umgang mit Gesundheit und Krankheit. Dieser Band dient der Systematisierung des Forschungsfeldes medialer Gesundheitskommunikation. Neben der Definition und Diskussion von Grundbegriffen werden Darstellungsformen und Nutzung gesundheitsbezogener Medieninhalte beschrieben und Ansätze der Medienwirkungsforschung mit Modellen zur Erklärung individuellen Gesundheitsverhaltens verknüpft. Den Abschluss bilden Strategien der Gesundheitsförderung.

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Об авторе

Dr. Bettina Fromm ist geschäftsführende Direktorin des Zentrums für Medien- und Gesundheitskommunikation e. V. in Köln. Dr. Eva Baumann ist als Kommunikationswissenschaftlerin tätig und berät Unternehmen und Einrichtungen aus dem Gesundheitsbereich. Dr. Claudia Lampert ist wissenschaftliche Mitarbeiterin am Hans-Bredow-Institut für Medienforschung in Hamburg und dort u. a. für den Bereich Medien und Gesundheitskommunikation zuständig.

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язык немецкий ● Формат PDF ● страницы 188 ● ISBN 9783170268340 ● Размер файла 3.2 MB ● издатель Kohlhammer ● город Stuttgart ● Страна DE ● опубликованный 2010 ● Издание 1 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 3630468 ● Защита от копирования Социальный DRM

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Bettina Fromm Eva Baumann Claudia Lampert Dagmar Unz Nicole Kramer Monika Suckfüll Stephan Schwan

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