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Bettina Fromm & Eva Baumann 
Gesundheitskommunikation und Medien [PDF ebook] 
Ein Lehrbuch

Destek
Örtmek Bettina Fromm & Eva Baumann: Gesundheitskommunikation und Medien (PDF)

Medien beeinflussen sowohl den individuellen als auch den politischen, wirtschaftlichen und sozialen Umgang mit Gesundheit und Krankheit. Dieser Band dient der Systematisierung des Forschungsfeldes medialer Gesundheitskommunikation. Neben der Definition und Diskussion von Grundbegriffen werden Darstellungsformen und Nutzung gesundheitsbezogener Medieninhalte beschrieben und Ansätze der Medienwirkungsforschung mit Modellen zur Erklärung individuellen Gesundheitsverhaltens verknüpft. Den Abschluss bilden Strategien der Gesundheitsförderung.

€25.99
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Yazar hakkında

Dr. Bettina Fromm ist geschäftsführende Direktorin des Zentrums für Medien- und Gesundheitskommunikation e. V. in Köln. Dr. Eva Baumann ist als Kommunikationswissenschaftlerin tätig und berät Unternehmen und Einrichtungen aus dem Gesundheitsbereich. Dr. Claudia Lampert ist wissenschaftliche Mitarbeiterin am Hans-Bredow-Institut für Medienforschung in Hamburg und dort u. a. für den Bereich Medien und Gesundheitskommunikation zuständig.
Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!
Dil Almanca ● Biçim PDF ● Sayfalar 188 ● ISBN 9783170268340 ● Dosya boyutu 3.2 MB ● Yayımcı Kohlhammer ● Kent Stuttgart ● Ülke DE ● Yayınlanan 2010 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 3630468 ● Kopya koruma Sosyal DRM

Aynı yazardan daha fazla e-kitap / Editör

Bettina FrommEva BaumannClaudia LampertDagmar UnzNicole KramerMonika SuckfüllStephan Schwan

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