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Bettina Fromm & Eva Baumann
Gesundheitskommunikation und Medien [PDF ebook]
Ein Lehrbuch

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Copertina de Bettina Fromm & Eva Baumann: Gesundheitskommunikation und Medien (PDF)

Medien beeinflussen sowohl den individuellen als auch den politischen, wirtschaftlichen und sozialen Umgang mit Gesundheit und Krankheit. Dieser Band dient der Systematisierung des Forschungsfeldes medialer Gesundheitskommunikation. Neben der Definition und Diskussion von Grundbegriffen werden Darstellungsformen und Nutzung gesundheitsbezogener Medieninhalte beschrieben und Ansätze der Medienwirkungsforschung mit Modellen zur Erklärung individuellen Gesundheitsverhaltens verknüpft. Den Abschluss bilden Strategien der Gesundheitsförderung.

€25.99

Despre autor

Dr. Bettina Fromm ist geschäftsführende Direktorin des Zentrums für Medien- und Gesundheitskommunikation e. V. in Köln. Dr. Eva Baumann ist als Kommunikationswissenschaftlerin tätig und berät Unternehmen und Einrichtungen aus dem Gesundheitsbereich. Dr. Claudia Lampert ist wissenschaftliche Mitarbeiterin am Hans-Bredow-Institut für Medienforschung in Hamburg und dort u. a. für den Bereich Medien und Gesundheitskommunikation zuständig.

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Limba Germana ● Format PDF ● Pagini 188 ● ISBN 9783170268340 ● Mărime fișier 3.2 MB ● Editura Kohlhammer ● Oraș Stuttgart ● Țară DE ● Publicat 2010 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 3630468 ● Protecție împotriva copiilor DRM social

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Bettina Fromm Eva Baumann Claudia Lampert Dagmar Unz Nicole Kramer Monika Suckfüll Stephan Schwan

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