Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int
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Formato EPUB ● Páginas 416 ● ISBN 9781136777639 ● Editorial Taylor and Francis ● Publicado 1991 ● Descargable 6 veces ● Divisa EUR ● ID 2627109 ● Protección de copia Adobe DRM
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