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Erdener Kaynak
International Marketing [EPUB ebook]
Sociopolitical and Behavioral Aspects

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Copertina di Erdener Kaynak: International Marketing (ePUB)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int

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Formato EPUB ● Pagine 416 ● ISBN 9781136777639 ● Casa editrice Taylor and Francis ● Pubblicato 1991 ● Scaricabile 6 volte ● Moneta EUR ● ID 2627109 ● Protezione dalla copia Adobe DRM

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