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Erdener Kaynak
International Marketing [EPUB ebook]
Sociopolitical and Behavioral Aspects

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Hoes van Erdener Kaynak: International Marketing (ePUB)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int

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Formaat EPUB ● Pagina’s 416 ● ISBN 9781136777639 ● Uitgeverij Taylor and Francis ● Gepubliceerd 1991 ● Downloadbare 6 keer ● Valuta EUR ● ID 2627109 ● Kopieerbeveiliging Adobe DRM

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