Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int
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Formatera EPUB ● Sidor 416 ● ISBN 9781136777639 ● Utgivare Taylor and Francis ● Publicerad 1991 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2627109 ● Kopieringsskydd Adobe DRM
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