Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
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Idioma Inglés ● Formato PDF ● Páginas 104 ● ISBN 9781441141804 ● Editorial Bloomsbury Publishing ● Publicado 2003 ● Descargable 6 veces ● Divisa EUR ● ID 2975213 ● Protección de copia Adobe DRM
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