Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
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Language English ● Format PDF ● Pages 104 ● ISBN 9781441141804 ● Publisher Bloomsbury Publishing ● Published 2003 ● Downloadable 6 times ● Currency EUR ● ID 2975213 ● Copy protection Adobe DRM
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