Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
Compre este e-book e ganhe mais 1 GRÁTIS!
Língua Inglês ● Formato PDF ● Páginas 104 ● ISBN 9781441141804 ● Editora Bloomsbury Publishing ● Publicado 2003 ● Carregável 6 vezes ● Moeda EUR ● ID 2975213 ● Proteção contra cópia Adobe DRM
Requer um leitor de ebook capaz de DRM