Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
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语言 英语 ● 格式 PDF ● 网页 104 ● ISBN 9781441141804 ● 出版者 Bloomsbury Publishing ● 发布时间 2003 ● 下载 6 时 ● 货币 EUR ● ID 2975213 ● 复制保护 Adobe DRM
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