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Pallavi Chitturi & Damaraju Raghavarao
Choice-Based Conjoint Analysis [PDF ebook]
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Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

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Idioma Inglés ● Formato PDF ● Páginas 192 ● ISBN 9781420099973 ● Editorial CRC Press ● Publicado 2010 ● Descargable 6 veces ● Divisa EUR ● ID 2380775 ● Protección de copia Adobe DRM

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