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Pallavi Chitturi & Damaraju Raghavarao
Choice-Based Conjoint Analysis [PDF ebook]
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Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 192 ● ISBN 9781420099973 ● Penerbit CRC Press ● Diterbitkan 2010 ● Muat turun 6 kali ● Mata wang EUR ● ID 2380775 ● Salin perlindungan Adobe DRM

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Pallavi Chitturi Damaraju Raghavarao James B. Wiley Philadelphia, Pennsylvania, USA) Chitturi Pallavi (Temple University Philadelphia, Pennsylvania, USA) Raghavarao Damaraju (Temple University Philadelphia, Pennsylvania, USA) Wiley James B. (Temple University

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