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Pallavi Chitturi & Damaraju Raghavarao
Choice-Based Conjoint Analysis [PDF ebook]
Models and Designs

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Omslag till Pallavi Chitturi & Damaraju Raghavarao: Choice-Based Conjoint Analysis (PDF)

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

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Språk Engelska ● Formatera PDF ● Sidor 192 ● ISBN 9781420099973 ● Utgivare CRC Press ● Publicerad 2010 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2380775 ● Kopieringsskydd Adobe DRM

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Pallavi Chitturi Damaraju Raghavarao James B. Wiley Philadelphia, Pennsylvania, USA) Chitturi Pallavi (Temple University Philadelphia, Pennsylvania, USA) Raghavarao Damaraju (Temple University Philadelphia, Pennsylvania, USA) Wiley James B. (Temple University

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