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Pallavi Chitturi & Damaraju Raghavarao
Choice-Based Conjoint Analysis [PDF ebook]
Models and Designs

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ปกของ Pallavi Chitturi & Damaraju Raghavarao: Choice-Based Conjoint Analysis (PDF)

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

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ภาษา อังกฤษ ● รูป PDF ● หน้า 192 ● ISBN 9781420099973 ● สำนักพิมพ์ CRC Press ● การตีพิมพ์ 2010 ● ที่สามารถดาวน์โหลดได้ 6 ครั้ง ● เงินตรา EUR ● ID 2380775 ● ป้องกันการคัดลอก Adobe DRM

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Pallavi Chitturi Damaraju Raghavarao James B. Wiley Philadelphia, Pennsylvania, USA) Chitturi Pallavi (Temple University Philadelphia, Pennsylvania, USA) Raghavarao Damaraju (Temple University Philadelphia, Pennsylvania, USA) Wiley James B. (Temple University

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