Catalog > Ciencias sociales > Economía > Pierre-Yves Donz? & V?ronique Pouillard: Oxford Handbook of Luxury Business (PDF)

Pierre-Yves Donz? & V?ronique Pouillard
Oxford Handbook of Luxury Business [PDF ebook]

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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

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Idioma Inglés ● Formato PDF ● Páginas 912 ● ISBN 9780190932244 ● Editor Pierre-Yves Donz? & V?ronique Pouillard ● Editorial Oxford University Press ● Publicado 2021 ● Descargable 3 veces ● Divisa EUR ● ID 8244657 ● Protección de copia Adobe DRM

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