This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
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Dil İngilizce ● Biçim PDF ● Sayfalar 912 ● ISBN 9780190932244 ● Editör Pierre-Yves Donz? & V?ronique Pouillard ● Yayımcı Oxford University Press ● Yayınlanan 2021 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 8244657 ● Kopya koruma Adobe DRM
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