This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 912 ● ISBN 9780190932244 ● संपादक Pierre-Yves Donz? & V?ronique Pouillard ● प्रकाशक Oxford University Press ● प्रकाशित 2021 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8244657 ● कॉपी सुरक्षा Adobe DRM
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