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Pierre-Yves Donz? & V?ronique Pouillard
Oxford Handbook of Luxury Business [PDF ebook]

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Copertina de Pierre-Yves Donz? & V?ronique Pouillard: Oxford Handbook of Luxury Business (PDF)

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

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Limba Engleză ● Format PDF ● Pagini 912 ● ISBN 9780190932244 ● Editor Pierre-Yves Donz? & V?ronique Pouillard ● Editura Oxford University Press ● Publicat 2021 ● Descărcabil 3 ori ● Valută EUR ● ID 8244657 ● Protecție împotriva copiilor Adobe DRM

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