Catalog > Ciencias sociales > Economía > Rene Teichmann: Customer und Shareholder Relationship Management (PDF)

Rene Teichmann
Customer und Shareholder Relationship Management [PDF ebook]
Erfolgreiche Kunden- und Aktionarsbindung in der Praxis

Soporte

Portada de Rene Teichmann: Customer und Shareholder Relationship Management (PDF)

Dauerhafte Beziehungen zu Kunden und anderen für das Unternehmen wichtige Interessengruppen sind Voraussetzung für den Unternehmenserfolg. Dieses Buch bietet Grundlagen und Instrumente für die Entwicklung und Erhaltung erfolgreicher und dauerhafter Kundenbeziehungen. Dieser Bereich wird unter dem Begriff Customer Relationship Management (CRM) zusammengefaßt. CRM-Konzepte für eine Neuausrichtung sämtlicher Geschäftsprozesse auf den Kunden werden vorgestellt. Daneben werden auch die Beziehungen zu den Aktionären behandelt (Shareholder Relationship Management). Neun Fallstudien aus teilweise weltbekannten Unternehmen zeigen die erfolgreiche Umsetzung der Konzepte und bieten dem Leser praktische Lösungen.

€51.27

¡Compre este libro electrónico y obtenga 1 más GRATIS!

Idioma Alemán ● Formato PDF ● ISBN 9783642558115 ● Editor Rene Teichmann ● Editorial Springer Berlin Heidelberg ● Publicado 2013 ● Descargable 3 veces ● Divisa EUR ● ID 6379695 ● Protección de copia Adobe DRM

Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

253.866 Ebooks en esta categoría

Portada de Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Arthur (Oklahoma State University, Stillwater, Oklahoma, USA) Hounslow: Water Quality Data

Water Quality Data emphasizes the interpretation of a water analysis or a group of analyses, with major applications on ground-water pollution or contaminant transport. A companion computer program a …

Portada de Anna (Uppsala Universtiy, Sweden) Danielsson: Informal Economies and Power

Anna (Uppsala Universtiy, Sweden) Danielsson: Informal Economies and Power

The global ubiquity of informal economic activities has turned informality into a key policy question, not least in international peace- and state-building. This book explores a core aspect of econom …

Portada de Bob (Kennesaw, Georgia, USA) Sproull: The Secret to Maximizing Profitability

Bob (Kennesaw, Georgia, USA) Sproull: The Secret to Maximizing Profitability

This book fully details, as the title suggests, the real secret to maximizing an organization»s profitability. While many companies have implemented improvement initiatives such as Six Sigma and Lea …

Portada de Nigel Seel: Business Strategies for the Next-Generation Network

Nigel Seel: Business Strategies for the Next-Generation Network

Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the ne …

Portada de Thomas S. C. Li: Taiwanese Native Medicinal Plants

Thomas S. C. Li: Taiwanese Native Medicinal Plants

Written by internationally renowned scientist and author Thomas S.C. Li, Taiwanese Native Medicinal Plants presents information critical to assessing the medicinal potential of Taiwanese herbs. A com …

Portada de Irene (European Foundation for the Improvement of Living and Working Conditions, Ireland) Mandl & Valentina Patrini: European Born Globals

Irene (European Foundation for the Improvement of Living and Working Conditions, Ireland) Mandl & Valentina Patrini: European Born Globals

In the aftermath of the global recession, job creation is a policy priority. While it is a well-accepted fact that the majority of jobs are created by small and medium-sized enterprises, not all SMEs …

Portada de C. Ravindranath Pandian: Applied Software Risk Management

C. Ravindranath Pandian: Applied Software Risk Management

Few software projects are completed on time, on budget, and to their original specifications. Focusing on what practitioners need to know about risk in the pursuit of delivering software projects, Ap …

Portada de Mounir A. Ajam: Leading Megaprojects

Mounir A. Ajam: Leading Megaprojects

The performance of megaprojects is questionable, and a large percentage of them fail in one dimension or another. The challenges that contribute to these failures are known. Then why do these project …

Portada de Marlen Gabriele (Chemnitz University of Technology, Germany) Arnold & Stefan Gold: Base of the Pyramid Markets in Asia

Marlen Gabriele (Chemnitz University of Technology, Germany) Arnold & Stefan Gold: Base of the Pyramid Markets in Asia

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical …