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Rene Teichmann
Customer und Shareholder Relationship Management [PDF ebook]
Erfolgreiche Kunden- und Aktionarsbindung in der Praxis

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Capa do Rene Teichmann: Customer und Shareholder Relationship Management (PDF)

Dauerhafte Beziehungen zu Kunden und anderen für das Unternehmen wichtige Interessengruppen sind Voraussetzung für den Unternehmenserfolg. Dieses Buch bietet Grundlagen und Instrumente für die Entwicklung und Erhaltung erfolgreicher und dauerhafter Kundenbeziehungen. Dieser Bereich wird unter dem Begriff Customer Relationship Management (CRM) zusammengefaßt. CRM-Konzepte für eine Neuausrichtung sämtlicher Geschäftsprozesse auf den Kunden werden vorgestellt. Daneben werden auch die Beziehungen zu den Aktionären behandelt (Shareholder Relationship Management). Neun Fallstudien aus teilweise weltbekannten Unternehmen zeigen die erfolgreiche Umsetzung der Konzepte und bieten dem Leser praktische Lösungen.

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Língua Alemão ● Formato PDF ● ISBN 9783642558115 ● Editor Rene Teichmann ● Editora Springer Berlin Heidelberg ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6379695 ● Proteção contra cópia Adobe DRM

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