E-bok > Samhällsvetenskap > Ekonomi > Rene Teichmann: Customer und Shareholder Relationship Management (PDF)

Rene Teichmann
Customer und Shareholder Relationship Management [PDF ebook]
Erfolgreiche Kunden- und Aktionarsbindung in der Praxis

Stöd

Omslag till Rene Teichmann: Customer und Shareholder Relationship Management (PDF)

Dauerhafte Beziehungen zu Kunden und anderen für das Unternehmen wichtige Interessengruppen sind Voraussetzung für den Unternehmenserfolg. Dieses Buch bietet Grundlagen und Instrumente für die Entwicklung und Erhaltung erfolgreicher und dauerhafter Kundenbeziehungen. Dieser Bereich wird unter dem Begriff Customer Relationship Management (CRM) zusammengefaßt. CRM-Konzepte für eine Neuausrichtung sämtlicher Geschäftsprozesse auf den Kunden werden vorgestellt. Daneben werden auch die Beziehungen zu den Aktionären behandelt (Shareholder Relationship Management). Neun Fallstudien aus teilweise weltbekannten Unternehmen zeigen die erfolgreiche Umsetzung der Konzepte und bieten dem Leser praktische Lösungen.

€51.40

Köp den här e-boken och få 1 till GRATIS!

Språk Tyska ● Formatera PDF ● ISBN 9783642558115 ● Redaktör Rene Teichmann ● Utgivare Springer Berlin Heidelberg ● Publicerad 2013 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6379695 ● Kopieringsskydd Adobe DRM

Kräver en DRM-kapabel e-läsare

Fler e-böcker från samma författare (r) / Redaktör

254 773 E-böcker i denna kategori

Omslag till Erik Ostergaard: Anticipatory Leadership

Erik Ostergaard: Anticipatory Leadership

Leadership and future-of-work expert Erik Korsvik Ostergaard’s new book explores Futures Thinking and Strategic Foresight. It shows how these important processes can be used inside of organizations t …

Omslag till Chris Hatfield: Sales Psyche

Chris Hatfield: Sales Psyche

In the relentless world of sales, where targets loom large and rejection can be a constant companion, the toll on your mind is often underestimated. This book is a transformative resource in the chal …

Omslag till Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Omslag till Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Omslag till Alan S. Gutterman: Managing Sustainability

Alan S. Gutterman: Managing Sustainability

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

Omslag till Wallace Garneau: The Way Forward

Wallace Garneau: The Way Forward

This book helps business leaders see how employees, companies, and missions all interact with each other, as well as with society at large, in systems and subsystems at various levels. It helps …

Omslag till Kimberly Messer: Falling for Work: A Story of Death and Determination

Kimberly Messer: Falling for Work: A Story of Death and Determination

When Dan loses his best friend to an occupational accident, he questions everything. Did the company do enough to protect him? Are the rest of us protected from this happening again? Dan’s questions …

Omslag till G. Shawn Hunter: Small Acts of Leadership

G. Shawn Hunter: Small Acts of Leadership

In business today, there is no offline and there is no downtime. Professionals are both exhausted and depleted. Being constantly tethered to our work through technology makes us overwhelmed and short …

Omslag till Ruhul A. Salim: Capacity Realization and Productivity Growth in a Developing Country

Ruhul A. Salim: Capacity Realization and Productivity Growth in a Developing Country

First published in 1999. Firms in manufacturing industries are influenced by the market-oriented liberalization reform policies in many developing countries since the late eighties. However, studies …