Ritu Chhikara & Ruchi Garg 
Driving Customer Appeal Through the Use of Emotional Branding [PDF ebook] 

This is the first book to examine, in depth, the multi-million pound redisplay and reinterpretation process in British museums in the early twenty-first century. Acknowledging the importance of the H …

The trouble with being over fifty is that everything starts to change. By sixty, gravity has started to pull hard and by seventy there is an urgent need to cover up some of the wobbly bits. The femal …

A complete guide to the history, form and contexts of the genre, Autobiographical Comics helps readers explore the increasingly popular genre of graphic life writing. In an accessible and easy-to-nav …

For the first time since its invention over 500 years ago, the print medium is being challenged as the primary means of recording and communicating ideas. Indeed, within the printing industry itself …

The use of simulation modeling and analysis is becoming increasingly more popular as a technique for improving or investigating process performance. This book is a practical, easy-to-follow reference …

This book gives readers the tools they need to achieve work design that is ergonomically effective while remaining economically feasible. Whether studying work design/ergonomics in a college classroo …

Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements …

Thinking: Objects: Contemporary Approaches to Product Design discusses influences on modern product design such as globalization, technology, the media and the need for a sustainable future, and demo …

Rich with illustrations, this revised and updated second edition of Dress Codes systematically analyzes the meaning and relevance of clothing in American culture. Presented here is an up-to-date anal …

Design as Future-Making brings together leading international designers, scholars, and critics to address ways in which design is shaping the future. The contributors share an understanding of design …