Ritu Chhikara & Ruchi Garg 
Driving Customer Appeal Through the Use of Emotional Branding [PDF ebook] 

Pattern Cutting for Men »s Costume is a practical guide featuring patterns for the most important garments worn by men between the 16th and 19th centuries. Easy-to-follow instructions explain how to …

The field of dress history has experienced exponential growth over the past two decades. This in-depth investigation examines the expanding borders and porous boundaries of the discipline today, outl …

In an era of increasingly available digital resources, many textile designers and makers find themselves at an interesting juncture between traditional craft processes and newer digital technologies. …

Graphic Design in Urban Environments introduces the idea of a category of designed graphic objects that significantly contribute to the functioning of urban systems. These elements, smaller than buil …

Color speaks a powerful cultural language, conveying political, sexual, and economic messages that, throughout history, have revealed how we relate to ourselves and our world. This ground-breaking co …

The kimono is an iconic garment with a history as rich and colourful as the textiles from which it is crafted. Deeply associated with Japanese culture both past and present, it has often been thought …

First Published in 2017. Although the concept of switch mode power conversion is not new, the technology to utilize it has only recently become available. This outstanding monograph provides a comple …

Field Programmable Gate Arrays (FPGAs) are currently recognized as the most suitable platform for the implementation of complex digital systems targeting an increasing number of industrial electronic …

Intellectual assets – including documents, designs, know-how, software, data, patents and trademarks – are critical to the delivery of innovative, and cost effective, products and services. Despite t …

Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emerg …