Ritu Chhikara & Ruchi Garg 
Driving Customer Appeal Through the Use of Emotional Branding [PDF ebook] 

Design thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not …

Human–Systems Integration: From Virtual to Tangible Subject Guide: Ergonomics and Human Factors This book is an attempt to better formalize a systemic approach to human–systems integration (HSI). …

Jacket design gives students and designers alike trouble, both technically and creatively; the technicality of their design and existing texts on the subject often leave novices and budding designers …

Basics Animation 03: Drawing for Animation introduces readers to the practice of drawing images for use in animation. It examines the thinking process and techniques involved with drawing characters, …

Surface is one of the most intensely debated topics in recent arts, humanities and social science scholarship. The changing technologies which manufacture the actual and virtual surfaces of today are …

Patternmaking for Dress Design covers patternmaking techniques for 9 iconic dress designs, focusing not only on the concepts needed to draft patterns, but also uniquely exploring the history of each …

The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, …

Written by Patrick W. Jordan, a leader in cognitive ergonomics, this landmark resource not only explores usability, but takes the reader beyond it. The author explains how good designs can appeal to …

A complete guide to the comics work of the writer Alan Moore, this book helps readers explore one of the genre”s most important, compelling and subversive writers. In an accessible and …