Ritu Chhikara & Ruchi Garg 
Driving Customer Appeal Through the Use of Emotional Branding [PDF ebook] 

Color speaks a powerful cultural language, conveying political, sexual, and economic messages that, throughout history, have revealed how we relate to ourselves and our world. This ground-breaking co …

From cinema”s silent beginnings, fashion and interior design have been vital to character development and narrative structure. Despite spectacular technological advancements on screen, stunning silh …

An eternal dilemma for all organizations, and one that a considerable portion of management schools are set up to address, is how to become and stay competitive. Organisational Resilience: Concepts, …

Three unassailable facts will strike you as soon as you start to read The Future of Innovation: ¢ One: innovation is the new mantra; whether you”re involved in teaching art and design, new product d …

Basics Animation 03: Drawing for Animation introduces readers to the practice of drawing images for use in animation. It examines the thinking process and techniques involved with drawing characters, …

It is a systems world. This concise book uses a systems-based approach to show how innovation is ubiquitous in all facets of endeavors, including business, industry, government, and academia. The sys …

Additive Manufacturing and 3D Printing Technology: Principles and Applications consists of the construction and working details of all modern additive manufacturing and 3D-printing technology process …

Responding to cultural demands for meaning, user-friendliness, and fun as well as the opportunities of the emerging information society, The Semantic Turn boldly outlines a new science for design tha …

First Published in 1990. The Business of Bookbinding is bookbinding from the point of view of the binder, the publisher, the librarian and the general reader. Including chapters on the manufacture of …